In a heartfelt and revealing interview with media personality VJ Adams, Nigerian singer-songwriter Simisola Kosoko, popularly known as Simi, peeled back the layers of her public persona to share a rare glimpse into her struggles within the entertainment industry.
Known for her soulful hits like Duduke and Joromi, Simi has carved a niche as one of Nigeria’s most beloved artists. Yet, behind the mic, she grapples with a reality that sets her apart from the glitz and glamour of the music world: a self-described introverted personality that makes forming close friendships in the industry a daunting challenge.
During the conversation, Simi was candid about her lack of deep ties within Nigeria’s bustling entertainment scene. “My friends in the industry, they’re my guys. They’re not friends because they are in the industry,” she explained, drawing a clear line between professional camaraderie and personal bonds.
For Simi, her true friends exist outside the spotlight, a reflection of her preference for authentic, low-key relationships over the performative networking that often defines the music business.
Her admission sheds light on a lesser-discussed aspect of fame: the pressure to conform to an extroverted, socially dynamic persona. “I’m really bad at that, and I always say that I think I have the wrong personality for the industry I have the passion for,” Simi confessed.
While her love for music fuels her career, the social demands of stardom—schmoozing, networking, and maintaining a constant public presence—feel unnatural to her. “I’m only doing music because I like music,” she added, emphasizing that her craft, not the industry’s social game, keeps her grounded.
WHAT YOU SHOULD KNOW
Simi’s vulnerability highlights a tension many introverted creatives face: the need to perform both on stage and off, in an industry where visibility and connections often dictate success.
Simi’s story is more than a personal anecdote; it’s a commentary on the Nigerian entertainment industry’s unspoken expectations. The music scene in Lagos, often dubbed the heartbeat of Afrobeats, thrives on larger-than-life personalities and relentless hustle.
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