Nigerian music icon and YBNL boss, Olamide Adedeji, has opened up on the unique advantages his artistic background brings to his current role as a music executive, describing the position as “much easier” than being an artist.
In a candid sit-down with YouTuber Korty EO, the multi-award-winning rapper and record label founder shed light on how his journey as a creative has sharpened his ability to manage and understand the artists signed to his label.
“Being a music executive is way much easier for me than being an artist because I’m an artist,” Olamide stated. “I’ve an understanding of the needs of creatives. I know the way we think, I know the way we see things.”
He emphasized that his own experiences have enabled him to recognize critical emotional and psychological phases that artists go through — from moments of raw creativity to the overwhelming effects of fame and success.
“I know when we are in our element. I know when we want to run mad. I know when we’re getting high on our supply — on the fame, life, money, and success. So, it’s easier for me to deal with creatives. I try not to bite more than I can chew,” he said, highlighting the importance of balance and self-awareness in the fast-paced music industry.
Addressing the ongoing debate about Nigerian rappers turning to singing, Olamide dismissed the notion of strict genre boundaries. “You can’t box me and call me a rapper—I love music,” he declared, reinforcing his identity as a versatile artist driven by passion rather than labels.
Olamide’s comments offer a rare glimpse into the complex interplay between creativity and management in Nigeria’s booming music scene, and how empathy and experience can make all the difference in nurturing talent.
WHAT YOU SHOULD KNOW
Olamide says being a music executive is easier for him because, as an artist, he understands the mindset and struggles of creatives, making it easier to manage them effectively.
